Brand Book Design

A brand guide, presented in print format, is an official document of your company containing complete information about the brand concept, its attributes and rules for using corporate identity.

Your brand guide is your company's marketing department's greatest asset. This contributes to business development and effective communication with the target audience. This brand guide typically consists of three sections:

• Brand Description – This section describes your company’s mission, philosophy, values, and goals.
• Style Description - This section describes your logo, slogans, brand fonts, colors, layout formats, and all the visual elements of your brand (from the special gift pen to the packaging).
• Rules of interaction - this section contains information about the possible use of style in various media topics, writing and designing articles and letters, client powers and cooperation with the media.

Main objectives of the brand book:

• All team members have a clear understanding of the brand's philosophy and goals.
• Effective use of all available company tools to promote a product or service.
• Creation of individual style and design in all locations where the brand is present. Anywhere in the world, including Moscow, Dubai, Madrid or Tokyo, the brand must have a single corporate identity.
• Popularization of the relevant company and brand among the target audience;

Order a brand book

By ordering a brand book, you will be able to raise your brand to a new level of communication with partners, advertising contractors and audiences.

A brand book allows you to significantly optimize many business processes. The information in this guide is structured and accessible both for specialized specialists and for general interaction with the brand.

A brand book is a visual expression of your company’s values.

By entrusting the creation of a brand book to ONE Studio, you receive a guaranteed and high-quality result that meets the goals of your business. In each project, our company ensures a harmonious and necessary combination of all components of the brand; ineffective elements of interaction with consumers are removed from the business.

Who needs a brand book?

Brand brochures are designed for companies that have a franchise or hire freelancers for advertising. Without corporate leadership, it is difficult to maintain the company's individual style. When we look at the design of any big company or organization, we see that its design is the same in all countries and cities and therefore that company or organization is easily recognized by everyone. All this is possible thanks to the company's leadership.

Stages of preparing a brand guide:

 Carrying out analysis:

• Competitive analysis;
• analysis of the target audience: needs and trends;
• brand audit;

Creation of a brand platform:

• mission, goals and characteristics of the brand, fixed brand elements;
• recommendations for visual and verbal brand identity;
• product or service formulation;

Creation of basic elements of corporate identity:

• Corporate documents;
• Printing advertising materials and images;
• Design of corporate offices and sales departments;
• Website and social networks;
• Private souvenir products of the company;

Using sustainable corporate identity elements:

• adjustment of logo and corporate identity (if necessary;)
• development of a logo and graphic identification elements (color palette, typography);
• corporate colors, corporate font, trademark, slogan (if necessary);

Sales of production:

• preparing a file for printing (before printing);
• printing copies (if necessary);
• HTML adaptation (for posting on the Internet, fully responsive);

Brand booklet packaging

A brand book is essentially a passport reflecting a corporate identity. Brand book includes:

• Requirements for employees (communication scripts, appearance, etc.)
• Features, mission and values ​​of the brand ideology
• Brand identification (logo and instructions for using the logo, corporate identity and rules for its use, instructions);
• Advertising block (rules for creating advertising media from digital to billboards);
• Printing (rules for the design of all printed publications: from booklets to catalogs or magazines);
• Rules for the design of retail outlets, branches, signs, etc.;
• navigation (internal and external);