Copywriting Services

Copywriting is writing any text for websites. The content we create is liked by both clients and search robots.

It is known that each user searches not only for one site, but opens several (3-6) web pages that appear in the first positions in the search engine. This makes sense, because everyone wants to choose the best and carefully studies the most popular offers that meet their needs. But who will a potential buyer or customer ultimately choose? What site will stop searching and calling contact numbers?

From attractive design to easy navigation, many factors influence a user's final choice. But one of the most important components is the information materials available on the site. If your site has a lot of information useful to the user, the likelihood that he will choose your company is much higher. Remember that content is not just a bunch of letters and words. The content should be in the form of a useful article for users.

What is copywriting and how does it work?

Copywriting is the process of writing texts taking into account the requirements of search engines (Yandex or Google). Texts must be unique and readable, based on key queries. The uniqueness of the texts tells search robots that such information does not exist anywhere else. Thanks to keywords, search robots can identify a web page with text that matches the user's query, and as a result, the relevant text appears in the first positions of the search engine. Readability of the text makes it easier for the user to understand the information.

It is recommended to hire copywriting services to effectively present your product or service, which will help your website rank high in search engines.

Effective text is written using information that is adequate to the request, and not some kind of “magic” formula (which does not exist). In other words, useful text that clearly answers the user's questions about the product or service encourages the visitor to make a purchase.

Why choose ONE Studio?

• We prepare texts on any topic;
• The texts were written by us in Azerbaijani, Russian and English;
• We translate texts from English into Azerbaijani and Russian (and vice versa);
• Our copywriting specialists actively collaborate with content sharing and creation agencies, as well as freelancers;
• We optimize the texts to meet the requirements of search engines; technical specifications are prepared by the project's SEO optimizer (even if the text is published in a blog and not on a promoted web page);
• We work closely with clients. Customers are asked what texts they like and where to look for more information about a product or service. In addition, if there are customer requests for changes, we edit the texts.

What is our workflow?

ONE Studio provides copywriting services. These services include related work on the following content:

• Before starting work, we provide the customer with the appropriate form to fill out. This questionnaire allows our copywriter to learn about the competitive advantages and features of your company’s production. Therefore, the more completely the client fills out the questionnaire, the more information about your company our copywriter will receive.
• We check the uniqueness of the texts. If texts have a low level of uniqueness, they should either be edited or reworked. Search engines react extremely negatively to non-unique texts and may impose certain sanctions on your Internet resources.
• If the level of uniqueness of the texts is high, the keywords fit harmoniously into them. In this case, special attention should be paid to not losing the meaning of the texts and not distorting their essence. Texts should be written in clear language, not too long and not too short to bore the reader.
• If necessary, texts are divided into separate semantic blocks, lists are compiled, key words are highlighted in bold, and linking is carried out (semantic links to other pages are included in the texts).
• Headings and subheadings of web pages are developed taking into account the semantic load, the age group of potential clients (students, rich people, young mothers, etc.), as well as other features of the resource or service.
• Texts in English for our clients are written by English-speaking authors, who are introduced to the technical characteristics of optimizers. We check the author’s performance on a specific topic and entrust our work only to professional copywriters.

Copywriting is inextricably linked with the work of an SEO optimizer, who forms the semantic basis, checks the site’s position for key queries and, if necessary, sets tasks for adjusting the text.

What kind of texts do we write?

• Texts for the main pages of websites;
• Texts about companies;
• Texts for landing pages;
• Texts for catalog sections;
• Texts for product cards;
• News for websites;
• Feature articles;
• Filling out all the necessary texts for websites;
• Texts for emails;
• Texts for press releases, booklets;
• Congratulatory texts;
• Unique texts;
• SEO copywriting based on client specifications;
• Editing;