Email Marketing Service

Email marketing is an effective way to reach your target audience. Email marketing increases sales and represents your company's reputation. In addition, email marketing allows you to build trust with customers and increase user engagement with the brand. It is considered an effective tool for any area of ​​business.

Stages of work execution

Introduction to the project

First of all, we study the characteristics of the relevant project, the topic and features of the marketing niche. In addition, the current situation with email, target audience, brand activity and competitors is analyzed.

Strategy Development

We define goals and draw up a step-by-step plan for implementing e-mail marketing. Together with the client, the types of letters, communication style and the corresponding concept are selected. In addition, we are preparing a content plan for several months in advance.

Setting up tools

We offer an email service and create the corresponding domain. In addition, adaptive layout, unique design and content have been developed.

Implementation of the strategy

We collect information about potential and existing clients, automate and activate the email service.

Analysis of results

We evaluate the reaction of subscribers and the effectiveness of the mail service.

Submission of reports

We analyze the results and prepare a report on the work done. In addition, advertising recommendations or ongoing project management are provided.

What you need to know about email marketing?

When using an email marketing service, it is recommended to think about possible problems in its implementation.

Spam section

“Spam” is one of the main problems we encounter when sending informational and advertising emails. It is important to carry out the correct technical regulation so that the data does not end up in the Spam folder.

No database

The effectiveness of an advertising campaign depends on the correct choice of target audience. If there is no new customer base, important emails will become “spam.”

No templates

The user's perception of information depends on the appearance of the letter. If the letter does not have a standardized and user-friendly design, then it will not be possible to evoke the necessary emotions in the audience.

Insufficient profit

If you do not pay attention to at least one of the listed points, you may lose income that will cover the costs of the advertising campaign.

What should the email look like?

The result of a service offered for a high fee is not always very successful, that is, useful information gathers dust in the “spam” folder, as they say.

• Information must be presented to the point;
• The email should be tailored to the target audience only;
• Particular attention should be paid to the appearance of the email.

The email marketing service's response rate depends on having an appropriate user base interested in being notified of new campaigns and services. The importance of relevant offers to the target audience is very important.

How much does this service cost?

As part of this service, a number of activities (SEO, contextual advertising) have been implemented to increase the number of users. We develop a loyalty program, database and email strategy as part of the overall annual or long-term strategy for an e-commerce project.