Google Ads Management

What is the Google AdWords contextual advertising service?

Google is the most visited website in the world. Runet is the second most popular search engine in the world and the leader in mobile traffic. Therefore, the Google Adwords contextual advertising service is a very effective platform for promoting your business.

You can solve your business problems using contextual advertising services. The advertising capabilities of this service are very wide: the Google Adwords platform allows you to attract the attention of a large audience of the Google search engine and users of Android mobile devices. Our company’s specialists know very well how to use all the capabilities of the platform as efficiently as possible.

What will be the result?

As ONE Studio, we analyze the specifics of your business and select the most effective tools to solve your problems. In addition, we develop an advertising campaign on the website, provide calls and targeted traffic. Access to your advertising account is provided and reports are generated regularly.

Where can I place an ad?

Advertising can be placed in search engines or contextual media networks. The Contextual Media Network includes millions of websites, as well as Google properties such as Gmail, YouTube, and Android apps. The Google Adwords contextual advertising service offers many advertising formats: text search and image advertising, as well as video advertising. These opportunities allow you to attract the attention of any audience to your business.

Possibilities of the Google Adwords contextual advertising service

• These types of advertising are designed to attract the attention of audiences interested in the relevant service. These types of ads are shown based on queries and allow you to define your target audience.
• Extensive analytical capabilities: Google AdWords service allows you to track ad views, website visits, calls, newsletter subscriptions and any other targeted actions.
• Remarketing: Ads are also shown to users who have already visited your site, but for some reason are not your customers.
• Quick activation: The ad is activated immediately after making the appropriate payment.
• This advertising service is very effective for promoting resources that have not yet been promoted and are rarely visited.

To properly organize and place Google Adwords contextual advertising, daily monitoring of the positions of placed ads, price adjustments and evaluation of the effectiveness of keywords is necessary. To do this, we prepare comprehensive solutions for each client, taking into account his wishes and approximate budget.

What is our workflow?

Obtaining information about the current direction of business and choosing the optimal strategy

We study the specifics of the relevant business area and the characteristics of the client company.

Defining goals and key performance indicators

We conduct surveys on conversion, CTR, bounce rate and questionnaires.

Choosing Keywords and Creating Ads

We create a semantic base, define negative keywords, write texts and create ads in your Google AdWords advertising account.

Installation and configuration of analytical systems

We use the services "Google Analytics" and "Yandex.Metrica".

Analysis and corrections

We optimize the campaign and conduct preliminary analysis.

Campaign automation

Our call tracking and automation systems are integrated to simplify campaign management and improve ROI.

Campaign management and optimization

At the end of each month, we present a report on budget expenditures, a list of work performed, recommendations and a plan for the next period.

Cost of contextual advertising service “Google Adwords”

The price for this service varies depending on the topic. Based on our experience, we, as ONE Studio, focus on the optimal budget level to achieve our clients' goals.