Social Media Marketing Services

Every like, comment or repost on social networks can be the first step towards turning any user into your client. As a ONE Studio company, our specialists offer professional and successful SMM services.

SMM promotion is a set of functional activities designed to manage your business. Today, social networks are fully adapted to mobile platforms, and as a result, the target group can express their opinions as quickly and effectively as possible. To do this, there is no need to increase traffic from search engines, as is the case with regular sites.

Social media

Choosing a social network for SMM promotion is a key step to success. At ONE Studio, we will help you choose the best platform based on your target audience, business goals and budget.

Promotion on Facebook

Facebook is a great platform to achieve your business goals. This platform has a unique audience with high average sales potential.

Promotion on Instagram

The right strategy for promoting and marketing your Instagram profile is an effective way to attract new customers and followers.

Promotion on LinkedIn

We help your business create professional connections through the social network LinkedIn.

What do SMM services include?

We develop a customized strategy to achieve your goals and achieve the desired results, be it increasing sales, strengthening your brand or expanding your customer base.

Social media audit

• Content analysis (assessing the content of posts, frequency of publications and tone of voice);
• Analysis of the visual component;
• Measuring the level of audience participation;
• Identifying errors related to maintaining accounts on social networks and preparing recommendations for eliminating them;

*The way a company communicates (words, intonation and professional terminology) reflects the brand's identity and values.

 Competitor analysis

• Determining the list of competing companies;
• Measuring the size of your competitors’ audience and comparing it with your audience;
• Assessing the content and visual component of competitors’ web pages;
• Determining your position in the market and identifying current areas of development;

Content plan

• Identify relevant content (promotional, engaging, viral, influential, etc.) and select content types that are appropriate for your business;
• Selection of unique hashtags for Instagram;
• Choosing an appropriate tone of voice or brand tone;
• Creation of rubrics for sharing (4-7 rubrics are selected taking into account the goals of the target audience. Each rubric has its own goals: selling, informative and inhibiting);
• Creating an appropriate schedule for exchange;

Social Media Management

• Publishing posts and content on your social media accounts;
• Activating an automatic greeting and response system in Facebook Messenger (chatbots);
• Monitoring and responding to mentions of your brand on leading social networks; replies to all comments (except for requests sent to the sales manager);
• Proposal and implementation of mechanisms to attract additional audiences (from various competitions to cooperation with like-minded companies);

Organization of targeted advertising

• The cost of targeted advertising on social networks is paid additionally (based on the advertising budget and the agency commission according to the media plan).
• Creating an advertising account (if you don’t have one);
• Determining audience parameters (gender, age, geolocation, profession, interests);
• Determining placements, that is, where your advertising will be placed (Facebook/Instagram Stories, Facebook Messenger, Facebook/Instagram Feed, etc.);
• Determining the advertising budget and schedule, as well as the duration of the advertising campaign;
• Preparation of banners for advertising on social networks, if they are not provided by the client (additional payment is required for this);
• Organizing advertising campaigns on Facebook or Instagram platforms and ensuring their effectiveness;
• Submission of monthly reports;

Advertising through bloggers

• Creating a list of opinion leaders on a relevant topic;
• Studying the terms of cooperation of each blogger (advertising, cost and method of payment);
• Joint coordination of advertising platforms and formats with the client; the cost of the service is paid based on the ratio of the number of subscribers to the cost of shares, as well as the level of communication;
• Agreeing on the date of preparation and placement of the corresponding text (ready-made banner or image provided by the client);
• Control of timely publication of advertising publications;
• providing a report on an advertising campaign through bloggers;

*Relevance Score is the ratio of the number of subscribers who viewed a post to the total number of subscribers.