Targeting Advertising

Advertising on social networks allows you to find people among social network users who will definitely be interested in your product.

How can targeted advertising benefit you?

• To attract potential clients;
• Working with different segments of the target audience;
• Increase in the number of applications;
• Increase sales volume;
• Return and resell goods;

Targeted advertising is aimed at a specific segment of the social media audience. By analyzing the information your visitors provide about themselves (gender, age, location, job, interests), you can tailor your advertising to increase clicks and conversions.

As ONE Studio, we work with the biggest social networks to ensure your brand is exposed to a wide audience. In the settings, we take into account everything: from the age of the potential client to the display of advertising, so that the product or service offered is as relevant as possible for social network users who see the advertisement. Regular analysis of the effectiveness of the campaign allows you to quickly adjust the strategy so that the allocated budget is spent only on promising areas.

What will be the result?

• Adding clickable advertising with links to the Site;
• Selection of target channels;
• Offer optimization;
• Creation of retargeting lists;
• Providing a monthly report;

Benefits of targeted advertising

• You are only charged for the number of views your target users receive;
• Most of the visitors you receive through advertising are considered potential customers;
• Determination by customers of parts and time of advertising display;
• Transparency of statistics;
• Accurate budget planning;

Development of a business plan for targeted advertising

Selecting the target audience

Visitors are selected based on their interests, age, gender, location and level of education.

Preparation and placement of advertising and banners.

“Selling” ad texts and advertising posts are prepared in accordance with the requirements of targeted advertising systems. Advertising Advertising is posted on social networks “Facebook”, “Instagram”, “VKontakte” and “myTarget” (“Odnoklassniki”).

Regulation of advertising campaigns

Registration of your company in targeted advertising systems. After the structure of the advertising campaign is developed, it is divided into groups and subgroups. Setting up advertising display: time, regions, socio-demographic targeting, interests, retargeting and remarketing.

Budget and cost management

The optimal monthly and daily budget has been determined. The most effective advertising display strategy is determined and adjusted. In addition, budget and bid limits are set for real campaigns.

Configuring metric systems and pixel settings

Statistics systems are built on the Yandex Metrica and Google Analytics platforms. A connection is created between advertising systems and statistical systems. In addition, the site has a social network pixel installed to record the number of site visitors.

Tariff control and management

Rates are adjusted daily depending on approved assignments and budgets.

Demonstration control and management

Advertising impressions are monitored daily and possible changes in their number are analyzed. Demonstrations are distributed evenly according to the approved schedule. In addition, possible interruptions in the display of advertising and possible downtime of the site are monitored.

Budget management

The distribution of advertising budgets is controlled. Funds in the account are monitored and information is provided when they are running low. In addition, budget balances and sudden changes in the level of competition are reported, and invoices are issued and paid.

Advertising effectiveness assessment

The effectiveness of advertisements and places of their display is assessed. Advertising campaigns are adjusted, and appropriate work is carried out to reduce the bounce rate, increase CTR and the number of clicks.

Making changes to advertising campaigns

New goals are set, advertisements and promotional campaigns are placed.

Monthly statistics

We are preparing a report on the results of the advertising period. The report includes information on the number of links and impressions, daily and monthly costs, regions in which the ad was shown, and impressions of the ad on ad network sites. In addition, we prepare recommendations for the client on optimizing and improving advertising campaigns and budgets.

Recommendations for the site

At least once every 3 months, the client is provided with recommendations on the operation of the relevant site, proposals for improving it, increasing efficiency and eliminating technical problems.