YouTube Ads Management

"YouTube" has long been considered an alternative to TV channels. At a time when video hosting content is rapidly becoming viral, advertising on YouTube allows you to reach a large audience (hundreds of millions of views). For this reason, advertising on YouTube is considered one of the most effective advertising platforms for many companies. Our specialists know perfectly well how to use all the capabilities of this platform. As ONE Studio, we develop an advertising strategy, select appropriate formats, define goals and ensure advertising is displayed.

Which companies are recommended to advertise on YouTube?

Advertising on YouTube is recommended for companies whose main goal is to promote their brand, have a wide target audience and whose products are intended for various markets. It is also considered effective for new online stores and startups looking to reach a larger audience. That said, companies offering niche products and services, as well as vloggers looking to promote their channels that can only demonstrate their capabilities through video, can gain a number of benefits by advertising on YouTube.

Why is YouTube advertising effective?

 Payment based on results

The cost of advertising directly depends on the level of its effectiveness. YouTube removes the cost of advertising only if the user watches more than half of the advertising video.

Measurable Results

The YouTube platform provides all the information about who viewed your ad and how. We analyze this data and prepare monthly reports for clients.

Coverage for all users

YouTube video views via mobile devices account for 25% of total views. Users can watch YouTube ads using any device (computers, smartphones and tablets).

Social influence

Users who like your videos share them with their friends and subscribe to your channel. At the same time, you can communicate with users through the appropriate platform.

Workflow Stages

Brief Analysis

As a ONE Studio company, we study the characteristics of the relevant business area and determine KPIs (key performance indicators) based on the goals and objectives of the advertising campaign. In addition, we develop an effective strategy, relevant tools and advertising texts. The manager of our company prepares an appropriate work plan for managers.

Organizing a campaign and synchronizing your account

We work on the appropriate design, create and activate a YouTube channel for you, and also synchronize your account with the Google Adwords and Google Analytics platforms. In addition, we define goals taking into account the goals of the advertising campaign. An advertising campaign is organized and prices are adjusted depending on the effectiveness of the advertising.

Monitoring conversions and key performance indicators

We regularly monitor the progress of the advertising campaign and ensure that the goals are effectively achieved. In addition, the advertising campaign is optimized and the corresponding strategy is adjusted to achieve the most successful result.

 Detailed report

After analyzing the results, we prepare a detailed report on the progress of the advertising campaign (from the number of video views to viewing time). We provide reports on advertising campaigns from time to time and upon client request.

Advertising formats

Image advertising

This is an advertising banner to the right of the video. You can choose the sizes in which your ad will look most attractive.

Advertising in video

It is impossible to ignore this advertisement, placed through a narrow strip above the audio recording. This type of advertising is recommended for third-party resources.

In-Stream Video Advertising

These are video ads that are shown before or during viewing. High-quality video and precise targeting ensure targeted action.

Video advertising within the platform

Your video ad appears on the YouTube homepage, related videos, and search page. This type of advertising is recommended for those who want to promote their video channels.

Cost of advertising on YouTube

The cost of an advertising campaign is calculated individually, depending on the amount of work and tasks. Video production is not included in the price of the service. We are working on the video content provided by the customer. Creative work, script development and video filming are discussed individually with the client.