ASO - App Store Optimization

Mobile marketing and mobile applications as a new tool for business promotion

ASO (“AppStore Optimization”) is a comprehensive set of measures designed to increase the visibility and search level of an application in stores.

The target audience of mobile marketing is increasing due to AppStore optimization. It should be noted that in terms of screen time, mobile devices have overtaken browsers on computers and laptops. Without an effective mobile audience solution, the average business loses half of its entire audience.

Mobile Internet traffic in the world has already reached 55%. More than 96.8% of all Internet users in the world have a mobile phone. Large, medium and small businesses are responding to this trend. As a result, the demand for mobile application development and promotion is growing all over the world.

Thanks to the service offered by ONE Studio:

• Increase the number of potential clients, reduce their costs as much as possible;
• Reduce costs for new customers and regular customers;
• Using traffic from a competitor’s website that has left the market;
• Increase the efficiency of the application; increase the average check amount and the number of repeat purchases;
• Direct customers from the marketplace to the application;
• Increase the rating of the application;
• Searching for advertising channels and exploring new opportunities to attract new audiences and further promote the application;
• conduct an ASO audit; evaluate results and highlight points of growth;
• In some cases, to attract additional specialists; help implement processes for startups launching a new application;
• Finding solutions for selling goods through the application, taking into account local restrictions;
• Consulting third-party experts on working with advertising on the Google Play and App Store platforms when going global.

What is our workflow?

As ONE Studio, we develop the right strategy to suit your business.

• Clients’ goals are determined and proposals are made for their implementation;
• An in-depth analysis of the current state of the niche and application is carried out to identify growth points;
• For each client, a plan is developed taking into account the characteristics of two possible scenarios;
• If necessary, the application is integrated with additional promotion channels.

Creation of infrastructure

• Formation of a promotion strategy;
• Synchronization of advertising tactics with the release calendar;
• Coordination of the reporting form;
• Creating a transparent change tracking system.

Carrying out results-oriented activities

For each application, App Store and Google Play platforms, we perform the following actions individually:

• A set of appropriate baseline questionnaires is prepared;
• The indexing features of any online store are taken into account. For example, key queries are added to the text visually;
• The set of queries has been expanded to take into account cross-localization of the application;
• A/B testing is developed and implemented to increase conversion;
• Applications contain temporary information about events;

Our activities are carried out taking into account the results of the rating and relevant comments.