ASO – App Store Optimization

ASO – App Store Optimization Services in Baku, Azerbaijan | ONE Studio

App Store Optimization (ASO) is SEO for mobile apps. Just as websites compete for visibility on Google, apps compete for visibility on the App Store and Google Play — and the same fundamentals apply: keywords, conversion optimisation, ratings, engagement signals. ONE Studio provides full ASO services for app developers across Azerbaijan and internationally — driving organic installs from app store search and discovery.

What is ASO?

App Store Optimization (ASO) is the practice of optimising mobile apps so they rank higher in App Store and Google Play search and appear in the right featured/recommended placements. The goal is to maximise organic (non-paid) installs by improving visibility and conversion rate from store views to downloads.

ASO factors include: app title, subtitle, keywords (Apple) / short description (Google), long description, icon, screenshots, preview videos, ratings and reviews, install velocity, retention rate. The two stores have different algorithms and best practices — competent ASO requires understanding both.

ASO services we offer

• ASO audit — analysis of current rankings, keyword positioning, conversion rate, competitor positioning.
• Keyword research — identifying valuable keywords your app should target. Volume, difficulty, relevance, intent.
• Title and metadata optimisation — app title, subtitle (Apple), short description (Google), keywords (Apple).
• Screenshot design and A/B testing — screenshots are the single biggest conversion factor. We design and test variants.
• App icon design and testing — small visual that drives clicks; deserves dedicated optimisation.
• Long description copywriting — for Google Play (where it's indexed) and Apple (where it shapes consideration).
• App preview video production — short videos that significantly improve conversion when done well.
• Rating and review strategy — encouraging reviews, responding to feedback, managing reputation.
• Localisation — translating and culturally adapting store listings for multiple markets.
• App Store featured pitching — outreach to Apple/Google for featured placement opportunities.
• Performance tracking — App Store Connect, Google Play Console, third-party ASO tools (Sensor Tower, App Annie, ASO Mobile).

ASO vs. paid user acquisition

Paid user acquisition (UA) buys installs through ads. ASO earns installs through organic visibility. Most successful apps invest in both:

• Paid UA brings immediate volume but stops when budget stops. CPI typically $1–$8 in Azerbaijan, much higher in competitive verticals globally.
• ASO compounds over time. Initial investment pays off for years. Free installs that come from search are typically higher quality than ad-driven.
• Combined effect: paid UA boosts install velocity, which improves ASO rankings, which drives more organic installs.

Pricing for ASO services in Azerbaijan

• ASO audit: AZN 1,500–4,000.
• One-time ASO optimisation (full overhaul of metadata, screenshots, icon): AZN 3,500–12,000.
• Screenshot design (per platform, per language): AZN 800–3,500.
• Preview video production: AZN 2,500–8,000.
• ASO retainer (ongoing optimisation, A/B testing, monitoring): AZN 1,500–6,000/month.
• Localisation: per language pair, AZN 1,200–3,500.

Common questions about ASO

How long until ASO improves installs? 4–12 weeks depending on app maturity and competition. Quick wins from technical fixes; major rankings take longer.

Are ASO factors different on Apple vs. Google? Yes — substantially. Apple uses dedicated keywords field; Google indexes long description. Screenshot specs and aspect ratios differ. Strategies must be adapted per platform.

Can ASO compensate for a bad app? No. ASO drives downloads; if the app is bad, users uninstall, ratings drop, and rankings fall. ASO and product quality work together.

Should I localise to many languages? Generally yes for major markets. Azerbaijani localisation alone unlocks the local market; Russian and Turkish expand the regional reach significantly.

How important are reviews? Critical. Both stores prominently display rating and recent reviews. Apps below 4 stars struggle to convert; reviews are the second-most-cited install factor after icon/screenshots.

Can you help with App Store Featured? We pitch Apple/Google when timing aligns. Featured placement isn't guaranteed but a quality app with strong design has a chance.

Why ONE Studio for ASO

16+ years of digital marketing including mobile apps for clients in Azerbaijan and abroad. We work full-stack — app development, design, ASO, paid UA — so all elements work together. Our ASO is grounded in actual app marketing experience, not just academic theory.

Order ASO services today and start ranking your app where users find it.