Site Audit

When should you conduct an SEO audit?

Your site is not displayed in the Yandex and Google search engines? Not sure what's causing the problem? Comprehensive SEO analysis is the first step towards high-quality internal optimization. All possible reasons for a site’s poor ranking for basic queries are identified through leading Runet search engines and an independent audit of the resource. ONE Studio specialists check the site’s SEO errors, find out which parameters do not meet the requirements of search engines and which shortcomings should be eliminated first.

Our company recommends conducting an SEO audit of a website in the following cases:

• if you are not satisfied with the position of your website for basic queries in search engines;
• if SEO recommendations are not taken into account when creating a new website;
• if no SEO analysis has been carried out on your website, which has been operating for more than a year;
• if your sales have dropped.

Our approach to working with clients

Complex work is carried out by our company within a month. At the end, we present the results of an audit of our work and SEO strategy, report any errors identified, and highlight what is extremely important to pay attention to.

Basic SEO audit:

• Audit of 3 competitors
• Semantic basis:selection, clustering, analysis of search engine visibility, search for lost groups of queries;
• Technical audit:analysis of webmaster panels, duplicates; analysis of external links; analysis of indexing parameters (robots.txt, sitemap.xml, 404 error management); checking internal links on redirection pages; analysis of the site's URL structure; subdomains, mobile optimization and site loading speed analysis; navigation system analysis;
• Content analytics:analysis of meta tags (duplicates, spaces, unoptimized); text analysis (uniqueness, availability, optimization);
• Audit of commercial factors:analysis of the “layouts” of all elements (heading, subheading); analysis of typical page layouts (list, product card, service page, articles); Analysis of EAT factors (directions about the company, information blogs, products, services); analysis of the layouts of all elements of the mobile version of the site (header, subheading), analysis of typical page layouts of the mobile version of the site (list, product card, service page, articles);
• External optimization analytics:analysis of the reference scale (scale, quality of donors, dynamics); anchor list analysis;
• Audit of behavioral factors:Analysis of CTR queries (evaluation of fragments);

Comprehensive (comprehensive) SEO audit

• Audit of 5 competitors;
• Basic SEO audit;
• Evaluating the effectiveness of recommendations;

Comprehensive (integrated) SEO strategy

• Audit of 9 competitors;
• Basic SEO audit;
• Evaluating the effectiveness of recommendations;
• SEO strategy for implementing recommendations;
• Calculation of the cost of developing technical specifications for the developer based on recommendations;

Based on the results of a comprehensive audit, we formulate a detailed action plan to eliminate shortcomings that negatively affect the site’s indexing and its position in search results.

Benefits of an SEO audit from ONE Studio

Technical optimization

Up to 215 parameters are checked by our company’s specialists using individual methods.

Personal manager

The manager of our company establishes contact with the client and promptly answers all his questions.

Focus on work

When conducting an audit, our company’s employees pay special attention to commercial factors.

Auditing is a team effort

The audit is carried out by an internet marketer, a web analyst and an SEO specialist.

Experience in more than 100 industries

The experience we have accumulated in various industries allows our company's employees to conduct effective analysis.

Analysis of external factors that negatively affect the site’s position in search results.

During the audit, not only internal shortcomings are carefully analyzed, but also external factors that negatively affect the site’s position in search results.

The main aspects of external audit include:

• Studying the quantity and quality of external links sent to the site, as well as monitoring the rate of their growth;
• Assessing existing links and increasing their number, analyzing site activity on social networks;
• checking site indexing parameters in the Yandex and Google webmaster tools;
• A complete list of links included in the final report on checking external factors, an assessment of their main parameters and dynamics of changes, as well as proposals for optimizing the parameters of tools for webmasters.

Do you need an SEO audit of your website?

Using the following indicators, you can determine whether your site needs off-page SEO analysis. Factors that indicate the need for a site audit include:

1. Significant decrease in organic traffic:A sharp drop in the number of visitors to your site may indicate penalties from search engines or other SEO problems.
2. A drop in your site's ranking in search engines for keywords:If your site's keyword ranking drops significantly, this factor may cause hidden errors.
3. Significant drop in user traffic. A large number of users leaving your website without interacting with it may indicate interface errors, inconsistent content placed on the website, or loading time issues.
4. Low CTR in search results. Low CTR in search results can be the result of unattractive titles or descriptions.
5. Reducing indexed pages:This could be due to issues with indexing or content quality.
6. Slow download speed:Google and other search engines care about page load time, which impacts SEO and usability.
7. Problems with mobile indexing:SEO can suffer if your website is not optimized for smartphones.
8. Duplicate content:Duplicate content on different pages or websites can confuse search engines and negatively impact your website's visibility in search results.
9. Broken links:Too many 404 errors or non-functional links negatively impact the user experience and can also be perceived as poor service.
10. Keyword spam:Excessive use of keywords can be considered spammy, which will lower your site's ranking.
11. Harmful links:The predominance of incoming links from low-quality sources negatively affects SEO effectiveness.
12. Lack of organic traffic for key phrases:A lack of traffic for your keywords requires a rethink of your SEO strategy.
13. Server errors:Errors 500 or 503 can be classified as major SEO-harmful server errors.

The presence of at least one or two problems mentioned in this list is a reason to order an SEO audit, because one mistake can negate all other optimization efforts and make budget expenditures ineffective.