Brand Naming

Naming – this process involves creating a brand name.

Through our creative thinking and experience, we create suitable and tasteful names for companies, brands and products.

We choose the most accurate and understandable name that clearly reflects the characteristics of the brand. If necessary, the name we choose is supplemented with an inspiring or informative slogan.

Using a database of registered trademarks, we evaluate and check names for compatibility in Google and Yandex systems. At the same time, we select a domain name and recommend a patent company that will accompany the name registration.

Why is naming necessary?

Choosing a company name is one of the most important and difficult parts of the branding process, since a brand is primarily known by its name. The name creates the first impression of the brand, provides recognition and an emotional connection with the consumer.

The branding process of a branding agency involves many competencies that require a deep understanding of the market, strategic marketing, psychology, linguistics and legal aspects.

The company name is considered a tangible asset

Once a business name registered as a trademark becomes the property of a company, it is provided with legal protection and acquires material value. If a name is not registered and its rights are not secured, the copyright holder of that or a similar name may file a lawsuit. Many entrepreneurs only register a domain, but this does not give them the legal right to use the name for commercial purposes. In the process of naming a company or product, we, as ONE Studio, register with the Intellectual Property Agency. and to reflect the brand energy and product strengths, we create names accordingly.

Stages of creating a name

Positioning strategy

• After in-depth market research and analysis of direct and indirect competitors, we define the semantic territory and propose options for future positioning of the brand. A clear strategy for creating a company name allows you to narrow the search field, develop the most accurate criteria and characteristics that the brand name must meet.
• The lack of a clear strategy and selection criteria is considered one of the main mistakes in the brand naming process.

Search for a name

In the process of creating a name, we, as the ONE Studio company, work through from 50 to 500 name options and select according to 7 objective criteria:

• uniqueness
• concept
• memorable
• harmony
• emotional message
• position
• compatibility

At the first stage, the selected names are carefully checked by us for “patent purity”, and names that fail the check are deleted. Then a short list of “clean” names ready for registration is generated and provided to the client.

Test

When creating a brand name upon request, a testing phase is carried out. However, conducting a testing phase when creating a brand is a very useful step to get objective feedback from the target audience.

Registration

As a ONE Studio company, we support the entire process from preparing an application to the Intellectual Property Agency to obtaining a trademark certificate.