Corporate Identity Design

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Overview

One of the main characteristics of a successful brand is the presence of an original corporate identity that ensures brand recognition and emphasizes competitive and consumer advantages.

The ONE Studio company carries out comprehensive work to create a visual identity system and redesign existing brands.

What do you need to know before ordering the creation of a corporate identity?

 The main fixed element of the corporate identity is the logo, consisting of a graphic symbol and a text name. Additional elements of corporate identity are corporate colors and fonts.

All elements of corporate identity provide a unique visual language of the brand, form the perception of the brand image, contribute to the further growth of the company’s reputation, and increase the trust of the target audience, clients and partners in the company.

Corporate identity creates symbiosis with marketing communications and increases their effectiveness.

Stages of creating a corporate identity

Marketing research (brand platform development)

Analysis and research:

  • Consumer Perception Research;
  • Analysis of best practices for introducing corporate identity;
  • Investigation of the personalities of competitors;
  • Analysis of market trends;

The rationale for placing your brand is prepared by ONE Studio. In this case, the logo is created based on the placement location chosen by our company.

Several corporate logo concepts:

  • Printed products with logo;
  • Website with logo;
  • Souvenir with logo;
  • Social media accounts with logo;

Promotion of corporate identity in print and digital media

  • Corporate fonts;
  • Corporate color solutions;
  • Corporate templates;
  • Graphic support

 Developing a rationale for brand positioning.

Creation of basic elements of corporate identity

  • Corporate documents;
  • Printing advertising materials and photographs;
  • Design of corporate offices and points of sale;
  • Website and social networks;
  • Private souvenir products of the company;

Taking advantage of the corporate identity creation service offered by ONE Studio means providing your brand with a complete set of visual identity. Our company’s specialists create a detailed description of the strategic part, principles for creating advertising materials for an integrated communication and digital environment, design of retail outlets, branded clothing, equipment and transport. Your brand should be created in such a way that it is understandable to customers from Baku, capitals of other countries or countries with a different culture.

Our approach to work

 As ONE Studio, we confidently emphasize that the most successful projects are created through collaboration, our digital branding expertise, and a clear understanding of the client's purpose. To achieve this, our company’s employees are iteratively working on the visual image of the brand. We step by step create a technologically advanced and memorable design that reflects your company's values ​​and supports your ambitions.