Product Packaging Design Services

As ONE Studio, we create packaging designs as per international standards based on in-depth research and strategy. Our company's employees have excellent skills in working with FMCG products (fast-moving consumer goods) and goods of various categories.

Why do you need packaging design?

Product packaging is the basis of consumer brand promotion. The quality of packaging design directly affects product sales. The packaging design allows the consumer to evaluate the features of the product in just 5 seconds and ultimately make a decision to purchase the product. It should also be noted that product design plays a crucial role in a highly competitive environment.

What should a high-quality packaging design look like?

• Packaging should reflect the characteristics and value of the product;
• The price of the product must be reflected on the packaging;
• Packaging should emphasize the quality of the product;
• Packaging must meet consumer needs;
• Packaging should attract consumers to the product;
• Packaging should stimulate consumers' desire to buy the product.

Stages of creating a packaging design:

Research and strategy

At this stage, our company carries out comprehensive research and analytical work aimed at formulating a strategy. Our staff researches the market, competitive landscape, audience and trends.

For target products, our company refines metaphors and clarifies relevant concepts. Development of a brand platform (product brand) for new products is also included in the service of our company. The purpose of this stage is to create a semantic basis for developing packaging design. Our strategic expertise allows us to reduce risk, define precise design criteria and deliver the most commercially successful solution.

Preparing packaging design

In the process of developing packaging design, the verbal characteristics of the brand are transferred into the visual environment through metaphors by our company's employees. We create packaging concepts based on strong ideas that highlight the character and value of the product and differentiate it from other competitors. The packaging design we created evokes the desire of customers to buy the corresponding product, reflects the characteristics of the brand, a non-trivial approach and high aesthetics. The packaging process uses more than just tools. During this process, we take photographs and corresponding illustrations of products for product lines, provide content about the products and use all possible technologies to make them as attractive as possible.

Sorting lines

Our company's employees use heterogeneous sorting lines, and as part of creating stylistic directions when developing packaging design, a system of logical differentiation is used. After choosing a suitable concept, the idea, continuity and recognition of the visual project are preserved by us.

Test

If customers have doubts about the choice of concept, our employees carry out appropriate tests. We use a unique testing method that provides statistically reliable data on differences in packaging perception.

We check the following situations:

• associative perception of a product or concept;
• compatibility of packaging and product concept;
• greater perception of the relevant product compared to other products;
• price volatility;
• flexibility of the product line.

Conclusion

We prepare final production plans considering packaging design material, printing technology and printing effects.

Order packaging design services

How much does packaging design cost? The tariff for packaging design service depends on the quantity of products, the need for photographs and parameters. You can get information about this tariff and order this service by contacting ONE Studio.