Content Marketing

The content posted on your website is very important to customers. Without content, a website is just code that won't add any value to your business. When visitors visit a website, the first thing they see is its content. Content encourages site visitors to explore and purchase relevant products.

By placing the right content in the right parts of your website, you will provide customers with the information they need and convince them of the effectiveness of your products and services.

To achieve the results clients need:

• We attract the target audience and promote relevant accounts on social networks;
• We introduce a new service or product to the Russian market;
• We provide detailed information about clients' brands;
• We provide awareness of clients' products or companies;

Pros of useful texts

We post useful texts on our websites. Useful texts provide communication with customers and help solve customer problems with the help of your products and services. Additionally, along with the articles published to promote your website, content is written or created that targets different segments of your target audience. For our authors, a sales funnel is a working term and is considered one of the main guidelines when creating content for a website. As ONE Studio, we deliver the work as part of a content strategy that we develop based on the client's business goals.

Attracting clients

Articles about your existing technology on popular industry platforms expand your brand's reach, and compelling copy on your website helps you reach new audiences.

Increased visitor flow

Creating unique texts based on search queries allows you to reach the top positions in search results and, therefore, attract more visitors to your site. More traffic means a wider sales funnel.

Selling products and services

Useful and attractive advertising copy can inform customers about problems, offer solutions and encourage them to submit inquiries. As a result, not a single customer will leave your site without making a purchase.

Ensuring loyalty

Informational articles on topics relevant to your target audience increase your company's credibility among site visitors. To make a sale, you must first offer the buyer something free and useful.

Raise awareness

Article promotion involves creating useful content to be posted on relevant blogs and authoritative industry resources. This process allows you to attract customers who know nothing about your product.

Providing expert status

Writing for corporate blogs and other platforms allows you to talk about your technology and establish yourself as an industry expert. As a result, clients' trust in you increases and they begin to use your services.

The Impact of Content Marketing on Your Brand and Sales

Content marketing allows you to attract customers. These clients, in turn, attract new clients who are willing to work with you. In addition, advertising on social networks and publications in the media can also attract new customers. These users quickly decide to collaborate with you.

Ways to attract an audience

Content marketing tools help connect your brand with your target audience.

SMM

This is the main and most popular method of dialogue with the audience. An SMM service promotes your brand on social networks, ensures your communication with thousands or tens of thousands of people and allows you to speed up sales.

E-email marketing

This is one way to influence relevant audiences (people who post their email addresses on your site) who are interested in your company.

Corporate blog

It is considered one of the media that attracts customers to your website. Blogs encourage job seekers to work with you and clients to hire your services.

Other forms of communication

• Opinion leaders

Users trust recommendations from their favorite bloggers. At ONE Studio, we help you identify your audience's interests and work together to create meaningful ads.

• Webinars and seminars

By organizing various events, we convey your experience to the appropriate audience. This is one of the most effective ways to attract new audiences.

• mass media

We repeatedly increase your brand awareness among visitors and create relevant media content that your audience reads or is interested in.

• "White Papers"

White papers are for visitors who don't know anything about your product. White papers are brief statements that describe how you will solve your target audience's problems.

• Messengers

Contact with customers is carried out through channels and channels. At ONE Studio we create bots that attract additional requests.

• Information projects

Special projects such as online magazines, media and expert content are developed by us to expand your audience in a short time.

Development of content strategy for complex products

A new product or brand entering the market faces a highly competitive environment. In these cases, we prepare a content strategy. Content strategy includes the following:

• Analysis

We analyze brands, competitors, audiences and products, create a content strategy or conduct basic marketing research. In addition, effective channels and publication formats are selected, and the interests of the target audience are determined. At the same time, the target audience is segmented according to socio-demographic characteristics. We identify audience problems with products and highlight their strengths and weaknesses.

• Content plan

We select suitable platforms and prepare a publication calendar.

• Content development

We create and publish materials through content marketing channels. We will contact you and receive detailed information about your field of activity. Based on this, quality articles and articles are prepared, reflecting on topics and presenting products through photographs and videos. Thanks to this, we create memorable content that enhances your brand image. In addition, keywords are added to articles, relevant photographs are processed, and reposts are adjusted taking into account your edits.

• Media plan

We calculate budgets for content marketing, profitability and key effective indicators of various channels within six months. Through social networks, the reach of your brand expands (banners and hidden advertising are created), and as a result, the number of visitors directly from social networks or other platforms increases. We are also expanding our blog content and providing campaign information. Your subscribers are attracted from the main website, blog and social networks. The posted content is also adapted for other media topics.

• Design

Our content marketing channels are designed to match your brand's identity.

• Analytics

We analyze the results of the content marketing process and draw up an appropriate plan to further improve the results. The number of associated conversions is calculated (the number of website visitors directly or through social networks). In addition, every month the number of queries about your brand in search engines is counted, and the effectiveness of various topics and categories is analyzed. A link to your website through social networks is provided taking into account the interests of the audience. At the same time, we prepare reports that reflect the performance of each content channel in the Power BI platform, and they are updated automatically. You can always get up-to-date information through reports.

Our approach to work

Sales orientation

We create sales content to increase the profitability of content marketing.

Intensification of the marketing process

People who see social media posts, read online newspaper articles, or sign up for a newsletter are more likely to click on a link in an ad or search for your company name when they remember your product.

Digital Audience Engagement

We collect user segments (social media users, website visitors, newsletter readers). This is a brand’s digital audience that can be divided into stages of the sales funnel and work with all marketing channels.

Search engines

• Social media;
• "CloudContext" - contextual advertising system;
• Direct email;
• Blogosphere;
• Own development department;
• Profile publications;
• Private photo and video studio;