Digital Marketing Strategy

Launching your website without a digital strategy is like “going into space without a safety rope.” No business can succeed without a digital strategy. Developing an Internet marketing strategy allows you to gain a clear understanding of the benefits of the Internet for your business and what you need to do to succeed.

Digital strategy composition prepared by ONE Studio

Market and competitors

As part of developing a company's digital strategy, we analyze your main competitors, your characteristics, your position in the market, the company's share in it and opportunities to expand this share.

The target audience

A portrait of the target audience is formed, its problems, objections, needs, preferences and triggers are described. In addition, we identify ways to satisfy the wishes of the target audience.

Positioning

Your product is considered from the point of view of consumer demand and market offers, its unique selling proposition is developed, and marketing messages are formulated.

Elements and tools

When building an online sales funnel, we select the most effective elements and tools that will allow you to attract and retain customers.

Budget and resources

We calculate the budget and prepare a step-by-step implementation plan to achieve the goals of the digital marketing strategy by assessing the basic information and scope of activities.

Profit and KPI

The outcome of a digital strategy is always the outcome of a company’s activities. All steps are aimed at increasing the sales process and turnover, reducing non-target potential customers.

Why do you need a digital marketing strategy?

We analyze customer products, the competitive environment and demand, and predict the time frame for achieving goals. In addition, client budgets are calculated and steps to be taken are described. All clients have to do is follow all the recommendations (with or without us) and reap the benefits.

Developing a company’s digital marketing strategy allows you to find structured answers to the following important questions:

• Which channels and platforms are most effective for promoting your business?
• What KPI (key performance indicator) should be set for professionals in the field of SEO, advertising, SMM, email marketing and other areas?
• What results can you expect from online events?
• What steps should you take to achieve the desired result?
• How much money, time and manpower do you need to achieve your company's online goals?

The result is a detailed, step-by-step guide to promoting your brand virtually, so you can get started right away and achieve tangible, successful results in a timely manner. Let us implement your online marketing strategy. We know very well how to accelerate the achievement of your goals and how to prevent wasting time that will not bring financial benefits.

The process of developing an online promotion strategy

Market analysis and product research

• Formulating measurable business goals and objectives;
• Research of the market, its size and characteristics;
• Studying the structure of your company’s services and products;
• Familiarization with your company's business plan;
• Analysis of competitors' websites.

Research of website, marketing and sales processes

• Analysis of the state of the company’s Internet marketing;
• Carrying out an express audit of websites and advertising companies;
• Studying the process of processing applications and calls;
• Evaluation of incoming applications and calls;
• Identification of problem areas and development areas;

Target audience analysis

• Potential audience coverage research;
• Audience segmentation, creation of a typical client portrait;
• Description of the decision-making process and interaction with clients;
• Studying the audience's requirements for the company's products and services;
• Researching the basic needs and objections of the audience;

Formation of a unique selling proposition

• Studying your company's current unique selling proposition and advantages;
• Comparison of the unique selling proposition with the advantages of your competitors;
• Formation of a new unique selling proposition and its advantages for each audience segment;
• Packaging your product (or service) for different channels and segments of the target audience;

Digital strategy development

• Formation of technical specifications for the development or improvement of your company’s website;
• Development of a search engine promotion strategy within 6-12 months;
• Selecting suitable channels to attract paid traffic: advertising in search, social networks and external sites;
• Development of a content marketing strategy, including SMM and email marketing;
• Forecasting order volumes across all channels and virtually.

Developing a plan for implementing an online marketing strategy.

• Preparation of an appropriate plan for the consistent implementation of the strategy;
• Calculation of budgets for the implementation of main stages;
• Execution time estimation;
• Drawing up a work schedule for months (6-12 months);
• Forecasting results across all online marketing channels;

Strategy presentation

We are preparing a presentation of the company’s comprehensive digital strategy.