Web Analytics Services

Overview

Having invested in the development, optimization and further development of the project, every client wants to see the result, change and improve the key performance indicator. Web analytics is needed to visually evaluate the results of advertising campaigns and numerically measure their effectiveness.

Web analytics is the process of analyzing qualitative and quantitative data obtained from websites and other sources and helping to improve them:

Refunds for all listings;
Simple user interaction with the site;
Improvement of key performance indicators;

Any data collection requires powerful analytical tools as outlined below:

Statistical systems "Yandex.Metrica" and "Google Analytics";
Additional services for analyzing target activity: call tracking, online consultant, etc.

Having these tools is certainly necessary, but not sufficient. This requires proper configuration and the ability to use the completeness of the information received. That's why many people take the logical step and use web analytics services from professional companies.

ONE Studio employees have been engaged in web analytics using the most advanced tools for more than 10 years of the company’s existence. Our company has extensive experience, which allows us to solve problems of any level of complexity and provide effective web analytics at reasonable prices.

Who needs web analytics and why?

In general, professional work in the field of web analytics is worth ordering for anyone who is connected to the Internet and is focused on effective results.

The main task of the corresponding line of business and the website created for it is to make a profit, ensure efficiency and achieve set goals. Only properly configured web analytics helps achieve, measure and improve target indicators. Who needs web analytics?

Web analytics for online business owners:

Web analytics serves as the basis for making decisions on the development of your business;
Web analytics allows you to correctly segment investments by advertising channels;
Web analytics allows you to anticipate potential business problems and effectively prevent them;

Web analytics for internet marketers:

Web analytics allows you to determine the most effective channels of communication with the audience;
Web analytics simplifies the process of choosing the right marketing tools for you;
Web analytics will help you find the most relevant audience for a specific advertising campaign and your business as a whole;

Web analytics for SEO tasks:

Web analytics allows you to measure the effectiveness of your website's search engine optimization efforts;
Web analytics allows you to detect “narrow connections” that require special attention;
Web analytics can improve results and ultimately have a positive impact on rankings;
Web analytics allows you to determine the presence of potential “growth points”;

Web analytics for startups:

Web analytics simplifies the process of attracting investment;
Web analytics helps increase the economic value of any project;
Web analytics contributes to the development of the project;

Do you specifically need web analytics?

Based on the above, the question should be posed differently: Is web analytics not needed at all? What web analytics do you need to achieve your goals?

The entire web analytics process consists of several steps mentioned below:

“What’s going on with my site right now?” obtaining information that answers the question;
How many visitors are visiting your site?
What primarily attracts visitors to your site (from advertising, search engines or social media)?
How much time do visitors spend on your site?
Are visitors accessing your site via desktop or mobile devices?
From which cities do visitors come to your site?
Are your visitors mostly men or women?

How does this process happen?

Did you have more or less visitors than last month? Are seasonal factors taken into account?
But how does it compare to the same month last year?
Has the ratio of visitors from the Yandex platform to visitors from Google changed?
Did doubling your PPC budget lead to doubling the number of visitors?
Has your website redesign increased the amount of time visitors spend on it?

"Why is this happening?" experiments designed to answer the question

Has the average time visitors spend on your site decreased because they are finding the information they need faster, or are they becoming frustrated and visiting your competitors' websites?
Why does profit only increase by 5% when traffic doubles? Was it caused by a poor targeting strategy or a clunky shopping cart?
Is One-Click Shop designed for conversion?

Standard tasks for conducting web analytics

Google Analytics adjustments

We configure the necessary settings, events, reports and notifications in your Google Analytics account. In addition, technical specifications are being developed for the integration of the site and the analytical system.

Migrating from Universal Analytics to the new Google Analytics 4

The new resource “Google Analytics 4” regulates the collection of data, the necessary measures have been taken and technical specifications have been prepared for transferring data from your website to the analytics system.

Expanded regulation of e-commerce

Enhanced e-commerce regulation is provided by us and data transmission is provided through Google Tag Manager. In addition, technical specifications are being developed to transfer information about purchases and actions of site users to the analytics system.

Preparing a measurement report

We are preparing technical specifications for transferring data on purchases and user activity from CRM and ERP systems, databases and other external sources to Google Analytics.

Setting up Google Tag Manager

We configure the necessary triggers, tags and variables in the Google Tag Manager system, prepare technical specifications for programmers to implement important tracking codes.

What data are we working with?

Advertising systems

We receive information about clicks, impressions, audiences and other parameters from any advertising systems (“Google Ads”, “Facebook Ads”).

Web analytics systems

We provide downloads of any data from Google Analytics, AppsFlyer or other web analytics platforms to deeply evaluate the performance of your site or application and combine it with sales and profit data.

CRM (customer relationship management) and ERP (enterprise resource planning) systems.

Transactional and customer data is processed by us and integrated with advertising campaign data to provide comprehensive insights into marketing performance.

Accounting and warehouse systems

The data we receive from your 1C or other accounting systems is processed to analyze the movement of financial resources or goods.