Logo Design

Logo, branding, and brandbook design for Baku Hotel Company
Establishing a visual identity for a premium hospitality group in Baku

Logo and corporate identity for Arsenal Construction Engineering
Logo and corporate identity design for a company specializing in fire protection and construction engineering.

Logo and branding design for Baku International Center
Creating a visual identity for a premier international events venue
Overview
Logo Design Services in Baku, Azerbaijan – Professional Logo Creation | ONE Studio
A logo is the most visible element of your brand — the moment of recognition that determines whether your company looks established, premium, modern or amateur. ONE Studio designs professional logos for businesses across Azerbaijan and internationally — from quick identity solutions for startups to complete logo systems for major brands. We deliver scalable, ownable, trademarkable marks alongside the file formats and applications you need to use them everywhere.
What makes a great logo?
- Distinctive. A great logo is recognisably yours, not a generic stock asset. It can't be confused with competitors.
- Scalable. Works at favicon size (16×16 pixels) and on a billboard. Vector construction is mandatory.
- Versatile. Reads on light backgrounds, dark backgrounds, photo backgrounds. Functions in colour and monochrome.
- Memorable. Sticks in mind after one viewing. Simple shapes outperform complex illustrations.
- Appropriate. Matches industry, audience and brand personality. A children's brand logo isn't the same as a law firm logo.
- Timeless. Avoids trends that age quickly. Classic logos still look current decades later.
- Trademarkable. Doesn't infringe on existing marks. We check trademark databases as part of our process.
Logo design services we offer
- New logo design — original logos for new businesses, products or services.
- Logo redesign / refresh — modernising an existing logo while preserving brand equity.
- Logo system design — primary mark plus alternative versions (horizontal, stacked, icon-only, monochrome).
- Logo finalisation — taking a sketch or rough concept and producing production-ready files.
- Logo applications — showing the logo working across business cards, signage, social media, packaging, vehicles.
- Logo guidelines — clear-space rules, minimum sizes, colour specifications, do's and don'ts. Essential for consistent application.
Our logo design process
- Discovery and brief. What does your company do? Who do you serve? What's the personality? What references do you like and dislike? Without a strong brief, even excellent design misses the mark.
- Research. Competitive landscape, audience expectations, semantic checks (does the name mean something unintended in target languages?), trademark availability.
- Concept exploration. 5–10 directions explored internally. We curate the best 3 to present — each with rationale tied back to the brief.
- Direction selection. You choose one direction. We discuss what works, what doesn't, what to evolve.
- Refinement. Selected direction developed into final logo. Spacing, proportions, weight, alignment all polished.
- Logo system. Primary mark plus variations: horizontal, stacked, icon-only, monochrome black, monochrome white.
- Colour exploration. Final colour palette including printing colours (CMYK + Pantone) and screen colours (RGB + HEX).
- Applications. Mockups showing the logo on business cards, social profiles, signage, packaging — proof it works in real contexts.
- File delivery. All required formats: SVG (vector), PNG (transparent + white + dark), PDF, EPS for print, JPG for documents. Source AI/Figma file. Logo guidelines document.
Logo design pricing in Azerbaijan
- Basic logo (single mark, 1 round of revisions): AZN 800–2,500.
- Standard logo + system (primary mark + 4 variations, colour palette, 2 rounds revisions): AZN 2,500–6,000.
- Premium logo + brand starter (logo system + typography + business card design): AZN 4,500–12,000.
- Comprehensive identity (logo + complete brand identity + brandbook): AZN 8,000–25,000+.
- Logo refresh / redesign: AZN 2,000–8,000 depending on scope and brand history.
Common questions about logo design
How long does logo design take? Basic logo: 2–3 weeks. Standard with system: 4–6 weeks. Comprehensive identity: 8–12 weeks.
How many design directions will I see? Typically 3 distinct directions in our first presentation. Each with rationale, mood and application examples — not just isolated marks on white pages.
Will the logo be unique? Yes. We design original work and check trademark databases to flag conflicts before you commit.
What file formats will I receive? All commercial-use formats: SVG, PNG (multiple variants), PDF, EPS, AI source. Plus a logo guidelines PDF showing usage rules.
Will I own the logo? Yes — full ownership, full commercial rights, no recurring fees. The trademark itself is filed separately by you (or your lawyer).
What if I don't like any of the directions? We'll explore further within scope. Strong briefs prevent this. If we've fundamentally misread the goal, we'll go back and reframe.
Can I have the logo I sketched myself finalised? Yes — logo finalisation is one of our services. We take rough concepts and turn them into production-ready logos.
Should I do a contest or hire ONE Studio? Logo contests deliver low-quality, generic results from designers competing on speed. Professional logo design is a strategic process, not a beauty pageant.
Why ONE Studio for logo design
16+ years of logo design for clients in Azerbaijan and abroad. Our designers have created logos for hospitality brands, tech startups, real estate developers, retailers, B2B services, restaurants and personal brands. We approach every logo as an investment, not a transaction — designed to grow with the business and serve as the foundation of long-term brand equity.
Order logo design today and start with a mark that genuinely represents your business.