Logo, branding, and brandbook design for Baku Hotel Company
Project number:
35
Date:
May 14, 2024
Baku Hotel Company has been operating since 1989, offering premium hospitality services in Baku. The group includes prestigious properties such as “Hyatt Regency Baku,” “WorldClass Baku” fitness club, and the “Baku International Center.”
The brand blends contemporary urban hospitality with classic values, delivering exceptional experiences for both local and international guests. Luxury, professionalism, and quality define the Baku Hotel Company’s core image.
As ONE Studio, we executed a full branding process for the company, including logo design, brand identity development, and creation of a detailed brandbook. The visual system reflects the company’s premium positioning and communicates a refined, professional tone.

Process
Branding work completed for Baku Hotel Company
The goal was to create a consistent visual language that aligns with the company’s international hospitality standards.
- Logo design and visual concept creation
- Definition of brand color palette and typography
- Design of core and supporting brand elements
- Creation and layout of a comprehensive brandbook
- Visual tone of voice emphasizing premium positioning





















Project team
Murad A.
Zahra Q.
Nariman A.
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